Speakers/Authors

8 Steps to More Effectively Share a Message Step 4: Create a Booklet

You might believe this is an unnecessary step. You would be mistaken. A booklet serves many purposes in this process. Let’s see what some of them are:

Allows You to Expand Your Message

Your blog series should contain plenty of useful information. You never, however, want to put everything about a topic into any one piece of the process until you get to your book. And even then, you want to be able to refer readers to other formats, like a video or podcast, for even more information. Anyway, while your blog series is more detailed than the infographic, you should have more information to share. I find once I write my blog posts, I begin finding other information to support my message. Or people write comments that offer information or ask questions that help me see areas I need to further develop. A booklet allows you to do this.

Quick to Put Together

You might scoff at creating a booklet, preferring instead to wait until you complete a book. A full length book may take 6-12 months to complete. A booklet can be finished in a weekend. This doesn’t mean you simply throw it together. You always want to create a quality product. Some items, however, can be created in a shorter amount of time than others.

Easy to Giveaway

I always produce a digital version before I have a print version made. A digital version can contain hot links to your blog, your podcast, videos, social media & third party supporting information, like a book that adds on to your message. A digital booklet makes an excellent giveaway for people that subscribe to your mailing list. I just add the PDF to my website & make that the landing page.

A Quick New Item for Your Product Table

If you are really hot on your topic, you want to share it with people as quickly & easily as possible. A booklet allows you to have a physical product to sell when you do events. Your booklets may contain all the information some people want. They are also an inexpensive way for members of your audience to take a piece of you home with them at a low cost. When you do a bang-up job during a presentation, people like having a memento for lack of a better word, to take home with them. While books can be expensive, a booklet is usually only a few dollars. You may find your booklets are the best selling item on your product table.

It Is More Forgiving

There is nothing worse than spending months-years writing a book, having it printed only to discover all the changes you want to make. It’s always hard to let go of your book once you are done writing it. You always want to do MORE! I’m talking about major changes. Info you could have added. Mistakes. A booklet allows you to see where there are holes & gives you the opportunity to fix them. And at a much lower cost then a book. I only print a few booklets at a time so I can make revisions as necessary.

Now you can see how important a booklet is in this process. It is well worth the time & minor expense to produce a booklet, ensuring your future book is filled with even more valuable information than you thought possible.

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Simply Jeanann Podcast

The Guilty Mommy Guide 2 Summer Survival Part 5

Welcome!
In this 6 part series, I help moms prepare for a summer that is low stress & high in enjoyment! Using the word, S*U*M*M*E*R, I help you:

  • Plan;
  • Inventory;
  • Find time for yourself;
  • Create memories;
  • Entertain;
  • Relax!

Summer is here & it’s time to PARTY! In the episode, I share my secrets for low stress entertaining!

So let’s eliminate the guilt & prepare for a Fabulous summer!

Simply Jeanann Podcast

The Guilty Mommy Guide 2 Summer Survival Part 4

Welcome!


In this 6 part series, I help moms prepare for a summer that is low stress & high in enjoyment! Using the word, S*U*M*M*E*R, I help you:

  • Plan;
  • Inventory;
  • Find time for yourself;
  • Create memories;
  • Entertain;
  • Relax!
In part 4, I talk about the importance of making Memories with your family, especially your kids. To help you remember how to make memories, you need to go FISH:
  1. FREE;
  2. Individual;
  3. Silly;
  4. Healthy.
So let’s eliminate the guilt & prepare for a Fabulous summer!
Simply Jeanann Podcast

The Guilty Mommy Guide to Summer Survival Part 3

Welcome!


In this 6 part series, I help moms prepare for a summer that is low stress & high in enjoyment! Using the word, S*U*M*M*E*R, I help you:

  • Plan;
  • Inventory;
  • Find time for yourself;
  • Create memories;
  • Entertain;
  • Relax!
In part 3, I offer you ways to enjoy Me Time this summer using the word MOM:
  1. Make It Something You Enjoy;
  2. Others Can Go Along;
  3. Make It Work for You.
So let’s eliminate the guilt & prepare for a Fabulous summer!
Speakers/Authors

8 Steps to More Effectively Share a Message Step 3: Develop a Blog Series

develop-a-blog-series

 

Is the Subject Expandable?

Once I create an infographic, I like to create individual blog posts for each step. This enables those that want to get more information on the topic. It also enables ME to determine if I have enough material to write a book. If I can’t do a decent blog series, then I’ll never be able to come up with enough info to write a book.

A Path to Podcasts & Videos

The blog series also helps you begin the process of creating podcast & video material. I simply take the info from a blog post or series, add to it where necessary & go into production. Depending on the length of each post, I might do either one long program or break it down into smaller pieces just like the blog series. I learned early on to keep audio & video short to give my busy audience the opportunity to listen & watch. I can always put the segments together & make one long program. More on this later!

Design Graphics for Blog & Social Media

At this time, I also create the graphics I need for the blog series. You can see an example at the top of the page. In Canva, I design the first piece & then make copies for each additional post. This is also when I design graphics for social media. I want to share the blog posts in as many places as possible. Designing graphics for Twitter, Facebook & more gives my series a consistent look across the board. Canva offers templates for various platforms so this is easy to do.

Determine the Best Time to Post

I prefer to share the posts from a series M-F. This gives readers time to catch up on the weekend if necessary. I have also found that I have the most readers during the week for this type of post.
Developing a blog series from the steps on an infographic is a great way to expand on a good topic & discover other ways you can use the information across platforms & formats.